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Quality Tourism Service

To speak of Quality Tourism in Argentina, would have to begin to see how faces this in the following aspects:

1. Consider quality management as an essential element to install Argentina as a tourist destination globally competitive.

2. Understand tourism development as a progressive and gradual integration to be social equity objectives, environmental sustainability and economic efficiency.

3. View this process as an economic activity capable of generating a multiplier effect on employment and production.

4. State Policy Guide so that tourism activities are capable of becoming a key driver of National Economy.

programs and projects that make the National Plan of Tourist Quality arise from the following views:

· ; National Tourism Act: prioritizes the optimization of quality and tourism destinations in all areas to meet national and international demand.

· The Federal Strategic Plan for Sustainable Tourism: establishes the quality management as one of areas of activity from which emerge strategies and programs that will guide the development and deployment of the Quality Culture across the

National Tourist System.

· The National Tourism Quality Management: is intended to raise quality :

• The provision of tourism services.
• The improvement and quality assurance in all destinations.
• Value creation and innovation through continuous knowledge.

is so common concerns are:

1. How can we assure our customers and potential service benefits will be commensurate with expected and contracted for them?

2. Do we know what is the gap between perceived service and expected by our customers ?

3. How do we improve our competitiveness without losing sight of the cost / benefit?

4. How do we differ from the competition?

5. How a related company Tourism meets the quality requirements demanded by the market?

6. How to get started without focus in our business and customer satisfaction?

We know that in recent years have developed a number of special rules related to tourism but there is already a global standard called the ISO 9001:2000, under which Tourism companies can certify their processes under the rubric of the organization (Accommodation, Food, etc.) aligned to the specific guidelines and standards to meet the requirements of the National Tourism Act states, without losing focus on customer satisfaction and business organization.

To learn more, contact

Romina Cabornero: romina@rocha.com.ar

Paula Felice Paulaveronica@rocha.com.ar

Calidatos Note 67 - Editor: Ana Maria Romera ( any@rocha.com.ar )